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6 Black-owned brands to buy from this Christmas

Sam Carew @ 2022-11-29 15:51:57 +0000

We know that as Christmas approaches, it’s often easier to pop into a chain store or order something with guaranteed next day delivery (we know where from!), than it is to support independent or local brands, or those owned and run by people from marginalised communities and identities. Our partner Goodfind has curated this list of 6 black-owned brands suggestions for perfect for unique gifts for your friends and family.
present behind his back,  Photo by Any Lane

Credit: Photo by Any Lane


A sweet-smelling home this Christmas

From banana bread scented wax melts to more traditional sandalwood and pine scented candles, there’s one thing Home Jewels guarantees and that is a beautiful-smelling home!

Home Jewels is focused on producing luxury, but affordable products that enhance your home environment without negatively impacting the wider environment. All their products are vegan and cruelty-free, using 100% organic soy wax, essential oils, and phthalate-free fragrance oils.


If someone on your gift this year loves their home to be filled with beautiful scents and a cosy atmosphere, you can shop the whole Home Jewels range here.

For jewellery enthusiasts

Founded by Angela Benjamin, AngeB Designs is an artisan, sustainable jewellery brand, which produces handmade jewellery including rings, bracelets and earrings.

Angela uses eco-friendly or recycled silver and sustainably sourced gemstones to create a range of striking, architecture-inspired designs.

If you’re looking for a special gift for someone who cannot have enough jewellery in their life, check out the AngeB Designs online store.

Black woman wearing ear rings and a tattoo on her shoulder

Credit: Large Hammered Silver Hoop Earrings by AngeB Designs


Haircare to set curls free

If you have someone in your life with curly hair (or you’re looking for a Christmas gift for yourself), Bouclème could be the answer to your gifting wishes.

Bouclème is founded and run by a black, female team, who are as committed to taking care of curly hair as they are to making a positive impact.


All their products are certified cruelty-free, they take care to use resources like water responsibly and they’re moving towards more recycled packaging. They also give back to community projects in the Democratic Republic of Congo, and plant a tree for every order.

You can shop the whole Bouclème range here.

For shoe lovers

Black-owned footwear brand elliott produce a range of shoes for all genders, including a separate, clearly labelled vegan range. They have a clear, strong commitment to sustainability, including being carbon neutral as a brand, and operating a recycling system in exchange for 15% off your next pair of elliott’s shoes.

What’s not to love? You can browse elliott’s full range here.


Hair and beard care for men 

During his time as a barber, the founder of Aaron Wallace saw his own personal frustration repeating again and again among his clientele. The lack of quality products for the specific needs of black men on hair, beard, and skincare products was obvious, and he decided to do something about it. 


They doing tons of research with black men, he spent the next two years working alongside formulation experts and manufacturers to develop and test products that would actually work to improve afro hair and skin, without the use of any toxic ingredients. The result? Afro hair care for men that’s natural and vegan, using two key ingredients: Black Seed Oil and Mango Butter.


Need this in your life, or know someone who does? Check out their range of hair, beard and skincare products here.

And finally: diverse greetings cards & gifts

We love the amazing range of diverse, inclusive greetings cards, stationery and gifts from Kitsch Noir. All the designs are produced by founder Cherelle, who is passionate about celebrating the importance and beauty of a more inclusive society.

Kitsch Noir’s range is family friendly and so beautifully designed we challenge you not to get lost (in a good way) on the website, which is packed with things that really are for everyone.

Christmas card

Go on, head into the Kitsch Noir world now, you won’t regret it.

Credit: Jingle Bell Locs christmas card by Kitsch Noir

The more black-owned the merrier!

This is our small list of curated options, but it doesn't have to end here! Head out to Goodfind’s Black-owned and Sustainable category for more options, or check out this year’s BIG Impact Christmas Gift Guide for other positive impact options this festive season.


Do you know of a black-owned brand that you want to shout about? We’d love it if you’d add your favourites in the comments section below, to help us get more black brands seen and supported this Christmas.

Words by Goodfind.