Sustainable start-ups socking it to climate change and helping the homeless

Three sustainable start-up companies have joined forces with the aim of offsetting hundreds of tonnes of carbon emissions from the atmosphere and helping those sleeping rough on the streets.

Elliott Footwear – the world’s first Climate Positive vegan sneaker brand that removes carbon from the atmosphere every time a pair of its sneakers are bought, carbon tracking app champions Greenr, and Jollie's, which donates socks to homeless shelters, are behind the launch.

With every limited edition pair of socks bought on Elliott Footwear's website, one pair of socks is donated to a shelter and 1 tonne of CO2 of offset through Greenr. That's the equivalent of emissions produced by a car in six months, or 286 beef burgers, or the carbon removed by 50 trees growing for a year. 

Co-founder of Elliott Footwear, Sam Carew, said: “It’s been incredible to meet other like-minded business owners that are passionate about changing the world for the better. I love what both Greenr and Jollie's Socks stand for and it felt like a natural done deal to do this in the run up to Christmas. Every pair of these socks bought will make a huge difference to people's lives and the environment we all live in."

Founder of Jollie’s, Ed Vickers, said: “We’re delighted to team up with Greenr and Elliott and because of what they do for an environment. Homeless shelters are desperate for socks this time of year and our joint offering gives people the opportunity to do something good for people and the environment this Christmas.”

Founder of Greenr, Dr Gabrielle Bourret-Sicotte said: "The very reason we started Greenr was to make a positive impact on the environment around us, both for planet and people. Being able to partner with brands that are already championing change has been incredibly rewarding. We are very proud of the change Elliott and Jollie's are helping us achieve!"

The limited edition pair of socks was the brainchild of Elliott Footwear after co-founder Sam got into discussions with the teams at Jollie’s and Greenr earlier this year.

Elliott Footwear launched in 2018 as the world's first Climate Positive vegan footwear brand. It is a global online store and is based in the UK.

Jollie’s is a more-than-profit company passionate about creating purposeful products that supports homeless charities around the UK. Its socks are sustainably-made with cotton that is Global Organic Textile Standard (GOT)-certified.

Greenr launched last year as a carbon footprint tracking app, to help individuals calculate their footprint on a daily basis and make sustainable lifestyle changes to reduce reduce their impact on the planet. Greenr for Business helps organisations turn their environmental ambitions into action and results, making emissions reduction engaging for employees, and build a shared purpose to protect the planet and adopt sustainable behaviours.

The limited pair of socks can be purchased from Elliott Footwear. For more information, please visit https://elliottfootwear.com, for Jollie’s visit https://jolliesocks.com, or for Greenr: https://greenr.com